Collaboratively creating and sharing content should be an inspiring, impactful act.
Once you sprint, you won't go back. Say goodbye to weeks of exchanging tracked changes and comments with colleagues, and welcome the new era of collaborative content creation.
How We Sprint
The book sprint model is basic, but revolutionary. Here are the main steps:
- Assess a content gap or need you see in your organization's work or sector;
- Prioritize your top three audiences to know who will engage with what you will create;
- Test your assumptions by interviewing intended audiences to learn what gaps they see, content they would want, and what formats they would want content in;
- Identify your dream team of 5 to 15 content creators and invite them to join you;
- Mark your calendars, book a venue, and establish a shared understanding of the sprint process with the content creators;
- Gather for 3 to 5 days and collaboratively conceive, create, and publish a book, manual, white paper, or guide;
- Integrate peer feedback from allies who could not attend, or just directly publish;
- Share and celebrate, preferably with pie and bubbly beverages.
Why I Lead Sprints
Though I have written and managed processes for troves of advocacy-related content, it wasn't until my first book sprint in 2008, led by Adam Hyde, the founder of Book Sprints, that I learned how to participate and manage content creation processes that are fast, fun, and impactful.
After contributing as a writer to three book sprints, I went on to lead three more. I love the co-creative process and the unrivaled productivity it ensures. As your book sprint guide, I don't create content; rather, I ensure each individual is supported and the group is set-up for success.
If your organization is preparing to create a guide, manual, white paper, or book, please pause and give me a call. Together, we will map a magical process to create meaningful content.